Get Fired Up! Introducing NEW VIVIDS Red

Formulas

VIVIDS Fire & Ice! As Red Hot as it is Cool

VIVIDS Fire & Ice! As Red Hot as it is Cool

Ignite your passion with a vibrant red hue, then cool it down with a touch of icy blue! Why choose when PRAVANA's ChromaSilk VIVIDS offers new Red Hot shades to ignite your creativity that easily pair with VIVIDS classic shades. Watch as Bx Pfeiffer shows you how to create an express look that packs a double punch of FIre & Ice!

Monstrously Stylish Color Transformations for Frankenstein & His Bride

Monstrously Stylish Color Transformations for Frankenstein & His Bride

Join PRAVANA Creator Kayla Boyer for her electrifying tutorial as she brings this hair-raising romance to life--from Frankenstein's locks to his Bride's bewitching waves, she will guide you step-by-step through this spooktacular journey utilizing ChromaSilk HydraGloss and ChromaSilk VIVIDS to bring these monsters' looks into the 21st Century!

Hydration Meets High Shine with this HydraGloss Sunkissed Bronde!

Hydration Meets High Shine with this HydraGloss Sunkissed Bronde!

Get ready to dazzle with hair that's as radiant as the sun! Watch as Melody Larissa introduces you to her HydraGloss Sunkissed Bronde technique where hydration takes a sunny twist, merging with high shine to create a luminous masterpiece as her HydraGloss formulas weave their magic like the sun's rays dancing through each strand!

Blonde Ambition: Level Up Your Balayage with Color Block Toning!

Blonde Ambition: Level Up Your Balayage with Color Block Toning!

Level up your blonding game by learning the art of color block toning, designed to amplify the beauty of your balayage like never before! Watch as Topher Whitfield reveals his secrets to seamlessly blending ChromaSilk Platinum Toner shades adding depth and brilliant shine! Get ready to turn heads with radiant, multi-dimensional locks that showcase your inner blonde ambition!

3 Steps to ChromaSilk VIVIDS AI-Inspired Periwinkle Perfection

3 Steps to ChromaSilk VIVIDS AI-Inspired Periwinkle Perfection

Unlock the Digital Delight of PRAVANA's ChromaSilk VIVIDS Digital Purple collection--the perfect blend of whimsical charm and digital precision, resulting in Periwinkle Perfection that will leave heads turning! Melody Larissa shows you how ChromaSilk VIVIDS and the enchanting allure of purple will have you rocking a shade so captivating--it's practically pixel-perfect!

Fierce & Fiery! Set your Style Ablaze with this Express Copper Balayage

Fierce & Fiery! Set your Style Ablaze with this Express Copper Balayage

Get ready to blaze a trail of style with this fiery fusion of boldness and brilliance! Our Global Artistic Mentor George Blanco will show you how to expertly hand paint vibrant copper hues drenched in HydraGloss that dance like flickering flames and ignite your mane like a flaming phoenix!

Capture the Midnight Magic with the Allure of HydraGloss

Capture the Midnight Magic with the Allure of HydraGloss

Indulge in the mesmerizing allure of glossy blue-black tresses, where Midnight meets Magic with each strand reflecting the depths of a starlit sky! Watch as PRAVANA's Becky Betts shows you how to embrace the spellbinding power of this enchanting hue with PRAVANA's newest high-shine demi-permanent line--ChromaSilk HydraGloss!

Color Your PRIDE with Bold & Beautiful ChromaSilk VIVIDS

Color Your PRIDE with Bold & Beautiful ChromaSilk VIVIDS

Are you ready to show off your true colors with hair that's as bold and beautiful as you are? Look no further than PRAVANA's ChromaSilk VIVIDS—the perfect way to color your PRIDE in style! So grab your color brush, strike a pose, and get ready to light up the world as PRAVANA's Thomasena Brown shows you how!

Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Are you ready to blast off into a galaxy of hair color excitement? Look no further than Digital Purple—the perfect way to add a cosmic twist to the classic VIVIDS shade! Watch as PRAVANA's Becky Betts shows you how to incorporate these supernatural shades to create a look that's out of this world!

Embrace the Warm Summer Vibes with this Sunkissed Balayage

Embrace the Warm Summer Vibes with this Sunkissed Balayage

Ride the wave of summer style! Dive right in and embrace the warm Summer vibes with this fresh Sunkissed Balayage! PRAVANA's Vanessa Camarena shows you the perfect way to add some "shore" fire dimension to your hair that will make a splash!

Spice Up Your Ginger Locks with Fun & Flirty Wearable VIVIDS

Spice Up Your Ginger Locks with Fun & Flirty Wearable VIVIDS

Are you ready to embrace the VIVIDS trend this Spring but still want to keep it subtle? You will be tickled pink with PRAVANA Guest Artist Sadé Huckabee's Wearable VIVIDS that will make you look and feel like a true fashionista!

Take Your Look to the Next Dimension with Holographic Hair

Take Your Look to the Next Dimension with Holographic Hair

Are you ready to take your hair to the next level with a stunning holographic look? PRAVANA Canada Mentor Tash Gagnon shows you how you can achieve a unique, iridescent color that will make you stand out from the crowd through the magic of PRAVANA's ChromaSilk Platinum Toners and ChromaSilk VIVIDS Pastels!

From Grey to Glow: Dimensional Blending for Softer Regrowth

From Grey to Glow: Dimensional Blending for Softer Regrowth

Don't let your greys get you down--this dimensional blend will take your locks from grey to glow! PRAVANA Senior Artistic Educator Kasey Bushman shows you how to blend away greys for a youthful appearance with less time commitment!

Strawberry Serenade: 3 Steps to Spring's Signature Hair Color!

Strawberry Serenade: 3 Steps to Spring's Signature Hair Color!

Don't be left in the shadows this season, light up the red carpet with Spring's Signature hair color--Strawberry Serenade! Follow PRAVANA Senior Artistic Educator Sarah Nitz's tutorial and soon you'll be feeling like a true Hollywood Star!

Pearls in the Sun: Blonding for Coily Hair as Easy as 1-2-3!

Pearls in the Sun: Blonding for Coily Hair as Easy as 1-2-3!

When it comes to curly hair, don't get too tangled up in the details! Follow PRAVANA Senior Artistic Educator Thomasena Brown's expert guidance and learn how to create an easy classic, hand-painted balayage with PRAVANA's Pure Light Blonding Creme that will turn heads and make you feel like a true hair goddess!

Radiant Copper Balayage

Radiant Copper Balayage

Easy Balayage? Yes Please! PRAVANA's Senior Artistic Educator Tiffany Lobdell-Summers shows you her simple Teasylight method for perfectly blended results!

How To: Instagramable Hair

How To: Instagramable Hair

Looking to build your following on your social channels, but don't know how or where to begin? Watch Taylor Rae of our PRAVANA Collective share her pro Tips & Tricks for creating scroll-stopping color & style, then learn how to capture eye-catching content!

Beetlejuice-Inspired Halloween VIVIDS Color Blocking

Beetlejuice-Inspired Halloween VIVIDS Color Blocking

See how Kayla Marie Boyer of our PRAVANA Collective took inspiration from the movies to create an amazing Beetlejuice-Inspired Color-Blocked interpretation for Halloween VIVIDS fun!

Smokey French Balayage Technique

Smokey French Balayage Technique

Learn a French Balayage technique from the Queen of Balayage Aspen Rae Tengler of our PRAVANA Collective who utilizes its soft effects as a base for a rich, sultry look featuring PRAVANA's ChromaSilk Smokey Series!

VIVIDS Everlasting Smoked Berry Color Melt

VIVIDS Everlasting Smoked Berry Color Melt

VIVIDS-like results from permanent color? Yes please! See how our PRAVANA Educator Mentor Melody Larissa utilizes our ChromaSilk VIVIDS Everlasting shades mixed with our ChromaSilk Creme Hair Color for a seductive Smoked Berry result!

Easy Highlighting Technique with Blonding Creme

Easy Highlighting Technique with Blonding Creme

See how PRAVANA Educator Mentor Ashley Krupa Berg utilizes PRAVANA's Pure Light Blonding Creme's powerful formula which leaves hair looking healthy, nourished, and hydrated with this easy Highlighting Technique!

Wear Your PRIDE

Wear Your PRIDE

Wear Your PRIDE Recreate this dramatic split hair technique from PRAVANA Advanced Artistic Educator George Blanco and wear your PRIDE with PRAVANA ChromaSilk VIVIDS!

Why This Lightening Technique Is as Easy as It Is Pretty

Why This Lightening Technique Is as Easy as It Is Pretty

Transitioning Summer bleach blondes to a LIVED-IN BLONDE got you puzzled? See PRAVANA Advanced Artistic Educator Becky Betts' Retouch & Balance formula featuring ChromaSilk HI LIFTS!

Lightening Textured Hair

Lightening Textured Hair

Lightening Textured Hair Looking for inspiration to create dimensional and HEALTHY textured hair? PRAVANA Educator Mentor Tim Bo Mack shares his expert technique with a BONUS natural styling method!

We Will Let You In Our Secret To Creating This Pearlized Hair Look

We Will Let You In Our Secret To Creating This Pearlized Hair Look

Wanna know how PRAVANA Collective members Melody and Michael created this look that went VIRAL on IG? Here are the tips and techniques from the king and queen of holographic hair!

The Futuristic Trend That's Taking the Hair Color World by Storm

The Futuristic Trend That's Taking the Hair Color World by Storm

Wanna know the secrets of creating ethereal HOLOGRAPHIC hair? View these 5 Steps from the Masters - Michael & Melody Lowenstein of our PRAVANA Collective!

Get a Taste of This Strawberry-Inspired Trend While You Can

Get a Taste of This Strawberry-Inspired Trend While You Can

Global Blonding - where to begin? Kayla Boyer from our PRAVANA Collective shares her Tips for PERFECT Platinum Blonding with wisps of Strawberry!

This Hybrid Hue Flatters Blondes Brunettes, You Name It

This Hybrid Hue Flatters Blondes Brunettes, You Name It

Why blended bronde can do no wrong. Score the perfect blend with less stress!

This Bewitching Color Melt Technique Will Blow Your Mind

This Bewitching Color Melt Technique Will Blow Your Mind

The bewitching new technique you have to try, no magic wand required!

A More Sophisticated Twist on the Pumpkin Spice Latte Trend

A More Sophisticated Twist on the Pumpkin Spice Latte Trend

Pumpkin spice & everything nice. Cozy up to this fall favorite shade any time of year.

Blonde To Brunette in One Step? You Won't Believe How Easy It Is

Blonde To Brunette in One Step? You Won't Believe How Easy It Is

Blonde to brunette in one step? It’s not just possible, it’s fast and easy too!

See How Copper Takes Winter Hair to New Brights

See How Copper Takes Winter Hair to New Brights

Winter blues? Warm up your cold-weather look with this vibrant copper balayage

Why This White-Hot Prismatic Hue Is Like a Dream Come True

Why This White-Hot Prismatic Hue Is Like a Dream Come True

You’re not dreaming — this heavenly hue is a prismatic shade come true

This Red Hot Hue Has All Our Hairstylists Fired Up

This Red Hot Hue Has All Our Hairstylists Fired Up

Our Educator Mentor Tim Bo Mack is sharing the PRAVANA Love this St. Valentine’s Day with his Rich Ravishing Red Color Melt — and a bonus fun and easy styling technique for natural hair!

Nervous About Freehand Balayage? Here Are 5 Foolproof Steps

Nervous About Freehand Balayage? Here Are 5 Foolproof Steps

Unleash your artistry and let your CREATIVITY flow with the easy free-hand balayage technique from Aspen Rae of our PRAVANA Collective!

Monochromatic Doesn't Have To Be Boring With VIVIDS Everlasting

Monochromatic Doesn't Have To Be Boring With VIVIDS Everlasting

Watch as Taylor Rae from our PRAVANA Collective shows you an easy Monochromatic Hair Color blend that packs a punch using our PERMANENT VIVIDS shades — VIVIDS Everlasting!

6 Steps To Achieve These Sweet Multidimensional Caramel Highlights

6 Steps To Achieve These Sweet Multidimensional Caramel Highlights

Learn our Senior Artistic Educator Sarah Nitz’s Pro Tips as she transitions her client towards Spring with Buttery Caramel Highlights and a chocolate-y base for a delectable hair color transformation!

Platinum Toners Dusty Lilac

Platinum Toners Dusty Lilac

The wait is over! Single shade Platinum Toners are here for that perfect platinum on Levels 9 and 10 every time! See how our Educator Mentor Tim “Bo” Mack uses them to create a Dusty Lilac!

Wait Until You See This Modern Twist on Color Blocking

Wait Until You See This Modern Twist on Color Blocking

Want a simple way to achieve a stunning cascade of VIVIDS hair color? Yes please! See PRAVANA Canada Artistic Educator Bx Pfeiffer’s easy Fruit Slices Color Blocking technique!

See How an Arizona Cactus Influenced This Pro's

See How an Arizona Cactus Influenced This Pro's "Desert Bloom" Look

Inspired by the Prickly Pear Cactus native to the beautiful Arizona Desert, see how Senior Artistic Educator Tiffany Lobdell-Summers created this stunning Desert Bloom look for Festival Season with VIVIDS Pastels!

This Tropical Hairline Halo Placement Is Both Powerful and Beautiful

This Tropical Hairline Halo Placement Is Both Powerful and Beautiful

See how Kayla Boyer of our PRAVANA Collective is warming up Winter locks with an easy vibrant ChromaSilk Copper Red all over color framed with a Hairline Halo of Tropical VIVIDS shades!

How To Have a Spring Fling Using VIVIDS Pastels With VIVIDS Clear

How To Have a Spring Fling Using VIVIDS Pastels With VIVIDS Clear

Learn how to create a Lavender Ombre while Senior Artistic Educator George Blanco teaches you how to offer customized Spring VIVIDS pastel shades by utilizing VIVIDS Clear-Pastel!

Copper Hair Color Ideas That Will Make You Want to Paint the Town Red

Copper Hair Color Ideas That Will Make You Want to Paint the Town Red

Create Rich Copper Tones that Whisper, Talk or Shout!

Why Stylists & Their Clients Can’t Get Enough of This Hybrid Hue

Why Stylists & Their Clients Can’t Get Enough of This Hybrid Hue

Learn how to formulate bronde for darker levels with Letecia Perez.

Save the Heat for the Honeymoon With This Minimal Heat Hair Updo

Save the Heat for the Honeymoon With This Minimal Heat Hair Updo

Bridal Styling got you nervous? Watch as PRAVANA's Educator Mentor and Bridal Specialist Ashley Krupa Berg shares her time-saving Tips & Tricks for an Express Highlight and Bridal Styling with minimal heat styling!

VIVIDS Pride Rainbow Hair

VIVIDS Pride Rainbow Hair

For clients who are requesting a scroll-stopping look to celebrate Pride, see Taylor Rae from our PRAVANA Collective's easy triangle placement method of bright ChromaSilk VIVIDS shades for unicorn hair that’s Over the Rainbow!

Live. Love. Vividly Proud.

Live. Love. Vividly Proud.

Love VIVIDS Pride Rainbow Hair but don't want the commitment? Learn how our Senior Artistic Educator George Blanco custom colors clip-in extensions with ChromaSilk VIVIDS to change up your look in an instant so you can Live. Love. Vividly Proud!

HI LIFTS for Base Breaking

HI LIFTS for Base Breaking

Do your blonding clients complain about dark regrowth within a couple of weeks? See how our Senior Artistic Educator Becky Betts utilizes our ChromaSilk Hi Lifts to "Break the Base" in just 10 minutes for a softer transition!

Burnished Copper Natural Curls Makeover

Burnished Copper Natural Curls Makeover

Hop on the Ginger trend with Tiffany Lobdell's easy Express Halo Highlighting technique paired with vibrant shades of ChromaSilk Creme Hair Color for a Burnished Copper result that accents natural, undulating curls!

Everyday Silver Color Blocking

Everyday Silver Color Blocking

For the chameleons that like to switch up their look see PRAVANA Italia Artistic Educator Davide Cirillo's simple Color Blocking technique utilizing PRAVANA's demi-permanent ChromaSilk Express Tones for highly-requested Silver locks!