Get Fired Up! Introducing NEW VIVIDS Red

Capture the Midnight Magic with the Allure of HydraGloss

Capture the Midnight Magic with the Allure of HydraGloss

Capture the Midnight Magic with the Allure of HydraGloss

Did You Know About PRAVANA's Online Color Certification? 100% Free, Detailed and Immersive Did You Know About PRAVANA's Online Color Certification? 100% Free, Detailed and Immersive
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Is This the Answer to Natural-Looking Highlights?

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Color Your PRIDE with Bold & Beautiful ChromaSilk VIVIDS

Are you ready to show off your true colors with hair that’s as bold and beautiful as you are? Look no further than PRAVANA’s ChromaSilk VIVIDS—the perfect way to color your PRIDE in style! So grab your color brush, strike a pose, and get ready to light up the world as PRAVANA’s Thomasena Brown shows you how!

Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Are you ready to blast off into a galaxy of hair color excitement? Look no further than Digital Purple—the perfect way to add a cosmic twist to the classic VIVIDS shade! Watch as PRAVANA’s Becky Betts shows you how to incorporate these supernatural shades to create a look that’s out of this world!

Embrace the Warm Summer Vibes with this Sunkissed Balayage

Ride the wave of summer style! Dive right in and embrace the warm Summer vibes with this fresh Sunkissed Balayage! PRAVANA’s Vanessa Camarena shows you the perfect way to add some “shore” fire dimension to your hair that will make a splash!

Spice Up Your Ginger Locks with Fun & Flirty Wearable VIVIDS

Are you ready to embrace the VIVIDS trend this Spring but still want to keep it subtle? You will be tickled pink with PRAVANA Guest Artist Sadé Huckabee’s Wearable VIVIDS that will make you look and feel like a true fashionista!