20% OFF ALL HYDRAGLOSS
Color & Lightening

Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

by Becky Betts
Before and After Hair of Female Model in Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade https://youtu.be/FA9AkhzX348
Are you ready to blast off into a galaxy of hair color excitement? Look no further than ChromaSilk VIVIDS Original Digital Purple—the perfect way to add a cosmic twist to the classic VIVIDS shade! Watch as PRAVANA’s Becky Betts shows you how to incorporate these supernatural shades to create a look that’s out of this world!

Formulas

Lightening Formula

30g Pure Light Ultra Lightener + 60g 10 Volume Creme Developer

VIVIDS Formulas

Formula 1: ChromaSilk VIVIDS Original Violet 30g + 30g Wild Orchid

Formula 2: ChromaSilk VIVIDS Original Grape

Formula 3: ChromaSilk VIVIDS Original Periwinkle

Formula 4: ChromaSilk VIVIDS Original Smokey Violet

Application

Step 1: Sectioning

Section the hair by isolating the fringe then create a nape section by taking a horizontal parting along the bottom of the occipital bone. For the rest of the hair, take a radial parting from behind the ear to behind the ear and another parting from nose to nape to create the PRAVANA standard 4 quadrants.

Step 1 of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Step 1a of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Pro Tip

Apply Purify & Revive PRIME before starting the service to diminish any minerals—no shampoo or rinsing required!

Step 2: Pre-Lightening

Taking thin slices leaving out very little hair in between each foil, pre-Lighten the hair to Level 9/10 utilizing the Lightening Formula.

Step 2 of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Pro Tip

To avoid bleed marks when using foil, apply the lightener 1” away from the top of the foil, then turn your brush sideways to lightly feather towards the top.

Shampoo the hair with PRAVANA Intense Therapy Cleanse. Rinse, towel-dry and apply Silk Degrees Prep & Treat for 5 minutes at the basin to equalize the porosity and provide anchoring sites for VIVIDS direct dyes. Rinse and dry the hair completely.

Step 3: VIVIDS Application – Nape

Section the hair into the same six sections as in Step 1 and apply Formula 1 to the nape section from roots to ends.

Step 3 of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Pro Tip

Apply ChromaSilk VIVIDS Original using the 3-inch Rule generously reloading your brush every 3 inches.

Step 4: VIVIDS Application – Fringe

Moving to the fringe section, create a shine line. Take a thin horizontal slice from the bottom and apply Formula 2 to the bottom third, Formula 3 to the middle third (overlapping slightly without blending into the previous shade) and apply Formula 4 Smokey Violet to the top third in the same manner. Take down your next thin horizontal slice laying it down over the previously colored section and repeat the same application. Continue until you complete the entire fringe section.

Step 4 of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Pro Tip

For shine lines or holographic color, always start your application at the bottom and work your way towards the top to secure the hair and keep it from moving.

Step 5: VIVIDS Application – Quadrants

Beginning in Quadrant 1 in the front taking horizontal slices, apply Formula 2 as a shadow root. Then go back and melt the Shadow Root into Formula 3 blending the transition point thoroughly. Repeat the same technique using the same formulas in the opposite Quadrant 3 in the back. Repeat the same technique again in Quadrant 2 in the front and the opposite Quadrant 4 in the back but now applying Formula 4 as a Shadow Root melted into Formula 3.

Step 5a of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Step 5b of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Step 5c of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Pro Tip

For added dimension, vary how much you drag down the Shadow Root in each horizontal slice.

Process all 30 minutes at room temperature. Rinse with cold water and high water pressure until the water runs clear, condition with PRAVANA Color Protect Condition and style as desired.

Reveal

Reveal of of Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Featured Products

RELATED ARTICLES

This Bewitching Color Melt Hair Technique Will Blow Your Mind

How To: Instagramable Hair

Stylist Secrets To Keep VIVIDS Blended—Not Muddled