NEW HydraGloss Demi-Permanent Gel Hair Color!

Introducing

VIVIDS Digital Purple

3 NEW vibrant purple shades for levels 8+

Just In!

ChromaSilk Creme Color SMOKEY SERIES

The perfect balance of sultry & sophisticated.

PURE LIGHT
Blonding Creme

Leaving hair looking healthy, nourished, and hydrated.

Introducing

ChromaSilk
Platinum Toner

One quick step to platinum perfection.

NEW

PURE LIGHT

IN A NEW LIGHT

New compact packaging, same lifting formula!

Introducing

VIVIDS Digital Purple

3 NEW vibrant purple shades for levels 8+

Just In!

ChromaSilk Creme Color SMOKEY SERIES

The perfect balance of sultry & sophisticated.

PURE LIGHT
Blonding Creme

Leaving hair looking healthy, nourished, and hydrated.

Introducing

ChromaSilk
Platinum Toner

One quick step to platinum perfection.

NEW

PURE LIGHT

IN A NEW LIGHT

New compact packaging, same lifting formula!
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Testing a new feature top as well.

Testing a new feature. 

Additional text.
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Professional Quality Hair Products

Color

Discover PRAVANA’s best-selling, award-winning color collections for endless possibilities and ultimate customization.

Color

Care

Maintain beautiful hair color with PRAVANA’s care products, designed specifically for different after-care needs.

Care

Style

Discover the finishing touches you need to complete your looks! PRAVANA offers a full range of styling products for every need.

Style

Collections

PRAVANA is here to empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives.
Collections
ChromaSilk HI LIFTS
Lift Up to 4 levels!
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