NEW HydraGloss Demi-Permanent Gel Hair Color!

Purify & Revive Cleanse

Slider product image
Slider product image

Purify & Revive Cleanse

Pravana’s Purify & Revive Mineral Diminishing Shampoo removes mineral build-up on the hair. Color-safe formula.


  • Mineral Diminishing
  • Color Safe
  • Hard Water Removal
  • Color Prep

Product Details

How To Use

For an extra mineral diminishing treatment use before coloring hair. Wet hair and lather. Rinse Thoroughly. Repeat if necessary.


This potent-yet-gentle blend of lactic acid, green coffee, silk amino acids, and keratin proteins join forces to diminish minerals without stripping away moisture. Lactic acid binds to hard water minerals, converting them into conditioning agents before dissolving them completely. These conditioning agents soothe and strengthen scaly strands to reveal hair that’s weightless and lightly volumized.


IDH: 2589763
UPC: 7501438 38855 3


Aqua / Water / Eau, Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Palm Kernelamidopropyl Betaine, Dimethyl Lauramide/myristamide, Sodium Chloride, Levulinic Acid, Glycerin, Polyquaternium-10, Fragrance (Parfum), Lactic Acid, Glycol Distearate, Polyquaternium-7, Laureth-4, Sodium Gluconate, Benzoic Acid, Cetrimonium Chloride, Cocamidopropyl Betaine, Hexyl Cinnamal, Benzyl Salicylate, Sorbic Acid, Lecithin, Methylparaben, Hydrolyzed Jojoba Esters, Coffea Robusta Seed Extract, Propylparaben, Potassium Sorbate, Trisodium Edta.


I'm looking for a