Welcome to our launches
Here are some exciting products & innovations for this year.
VIVIDS – Digital Purple
- “Reclaim the Fame” . . . from the OG VIVIDS brand!
- 1 in every 3 VIVIDS sold is a purple shade
- Addressing the need for cooler toned purples for levels 7+
- 3 beautiful shades – Periwinkle, Cyber Grape & Smokey Violet
- Dive into Hydration. Soak up glossy color. Drench hair in shine & color.
- Demi-permanent gel to crème hair color
- 24 intermixable shades that deposit color, gloss and tone
- Designed to complement your ChromaSilk color portfolio
ChromaSilk Creme Color – Smokey Series
- For far too long ash has been the only option to cool down & balance warmth.
- 4 new blended shades smoke out unwanted warmth:
- • 5.92 Light Smokey Beige Brown
- • 6Nt9 Dark Neutral Smokey Blonde
- • 8.92 Light Smokey Beige Blonde
- • 10Sa Extra Light Smokey Ash Blonde
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