Our Story
Brand promise: To empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives.
Founded in 2004 by 30-year industry veteran Steve Goddard, PRAVANA brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time.
The brand’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’s complete range of continuously evolving hair products include the award-winning ChromaSilk permanent crème color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need.
PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach.
Skateboarding. Weight-lifting. Permanent and semi-permanent hair dying. Sure, these activities seem random, but there’s one thing they all have in common: their success is greatly dependent on proper technique.
Luckily Pravana Guest Artist Jordon Carnegie @jmc_shines is here to give you the download on using both permanent & VIVIDS Direct Dyes in the same salon service.
But first, you need to know the difference between the two:
ChromaSilk (AKA permanent hair color) lifts the natural pigment and deposits an artificial pigment with the help of a developer. It always requires oxidation for the color molecule to develop.
